Puppy Atlas
India's First Pet Industry Ecosystem Builder
Transforming India's Pet Care Ecosystem Through Innovation & Strategic Partnerships
Founded: January 2024 by Ankur Jain & Pooja Kumari
Co-Founder: Nitinn Divekar
Stage: Pre-seed, seeking initial funding to launch operations
Seeking: ₹20L - ₹60L for Ecosystem Development
Market Challenges & Gaps
Fragmented Supply Chain
Pet businesses struggle with sourcing, compliance, and quality control across diverse suppliers.
Lack of Specialized Support
Generic consultancies don't understand unique pet industry dynamics and regulations.
Limited Market Access
SMEs find it difficult to navigate e-commerce platforms and digital marketing effectively.
Compliance Complexity
Pet food regulations and import/export norms create barriers for new entrants and growth.
The Ecosystem Gap
India's fast-growing pet market lacks a comprehensive partner that provides end-to-end support from product ideation to market leadership. This creates a ₹500-750 Cr addressable opportunity for specialized ecosystem builders.
Puppy Atlas Ecosystem Solution
360° Pet Industry Ecosystem
The only specialized consultancy providing end-to-end support exclusively for pet businesses, from startup to scale.
Business Consultancy
- Market analysis & strategy
- Product development support
- Compliance navigation
- Business model optimization
Digital Growth Solutions
- E-commerce marketplace setup
- Performance marketing campaigns
- Social media management
- Influencer partnerships
Ecosystem Platforms
- PNN Media Network
- PetCon Industry Events
- B2B networking platforms
- Knowledge sharing hubs
Massive Market Opportunity
Indian Pet Industry Growth Trajectory
Current Market
2024 Market Size
2032 Projection
20-25% CAGR
Addressable Market
Consultancy Opportunity
Pet Population
Growing at 22% annually
Diversified Revenue Streams
Revenue Distribution
Digital Marketing (30%)
₹20,000 - ₹1,50,000/month per client
- Performance marketing campaigns
- E-commerce platform management
- Social media & content marketing
E-commerce Solutions (25%)
₹10,000 - ₹75,000/month per client
- Marketplace setup & optimization
- Inventory & logistics management
- Website development & maintenance
Business Consultancy (20%)
₹15,000 - ₹2,50,000/month per client
- Strategic planning & market entry
- Product development & compliance
- Supply chain optimization
Comprehensive Service Portfolio
Core Consultancy
Market Analysis
Deep market research, competitor analysis, and opportunity identification
Product Development
White-label services, formulation support, packaging design
Compliance Support
FSSAI approvals, import/export licensing, quality certifications
Digital Solutions
E-commerce Setup
Amazon, Flipkart, and D2C platform management
Performance Marketing
Paid campaigns, SEO, social media marketing
Brand Building
Creative design, content strategy, influencer partnerships
Ecosystem Platforms
PNN (Pets News Network)
India's first dedicated pet industry media platform
PetCon Events
Annual industry expo connecting brands with customers
SaaS Tools (Future)
AI-driven analytics for pet health and business intelligence
Why Puppy Atlas Wins
First-Mover Advantage in Specialized Pet Ecosystem
The only consultancy exclusively focused on pet industry with 360° support capabilities
Industry Specialization
45+ years combined team expertise vs. generic consultancies
End-to-End Ecosystem
Complete solution from product ideation to market leadership
Proven Track Record
Successfully built multiple brands and PetCon events platform
Global Network
International supplier relationships and market expansion capabilities
Innovation Focus
SaaS development, AI integration, and next-gen pet tech solutions
Community Building
PNN and PetCon create powerful brand-customer connections
Strategic Growth Plan
Foundation & Market Entry
Initial Launch
- Hire core team and establish operations
- Launch PNN media platform
- Begin client acquisition campaigns
Revenue Target
- ₹70 L Year 1 revenue goal
- 15-member core team
- Break-even by Month 18
Scale & Expansion
Market Expansion
- 200+ active clients
- Multi-city operations
- SaaS platform launch
Growth Metrics
- ₹7 Cr annual revenue
- 35-member team
- 28% EBITDA margin
Strong Financial Projections
3-Year Revenue & Growth Forecast
Current Stage
Year 1 Target
Year 3 Revenue
Target EBITDA
Projected Unit Economics
Proven Leadership Team
Ankur Jain
Founder & CEO
16+ Years Pet Industry Veteran
- Built and scaled Canine Bazar and The Pet Being
- E-commerce strategist: Amazon, Flipkart, D2C platforms
- Certified pet nutritionist with deep product knowledge
- International supplier relationships across 15+ countries
Pooja Kumari
Founder & COO
Operations, Supply Chain & Finance Expert
- 10+ years manufacturing background in consumer goods
- Supply chain optimization and logistics management
- Leads compliance and regulatory affairs
- Financial planning and operational excellence
Phone: +91 9873701122
Nitinn Divekar
Co-Founder & Director
10+ Years Brand Management & Pet Events
- Creator and organizer of PetCon industry events
- Extensive experience in brand management and marketing
- Deep network within Indian pet industry ecosystem
- Strategic partnerships and business development
Combined Team Strengths
Investment Requirement
Seeking ₹20 Lakhs - ₹60 Lakhs
Initial funding to launch operations and begin client acquisition
Strategic Fund Allocation
Team Expansion
Hire core team and establish infrastructure
Technology Development
SaaS platform, AI tools, and digital infrastructure
Marketing & Sales
Client acquisition and market expansion
Working Capital
Operational expenses and strategic initiatives
Global Expansion Strategy
Vision: Asia's Leading Pet Industry Ecosystem by 2030
Leveraging India's success to capture international opportunities across high-growth pet markets
Indian Market Domination
- Establish market leadership across 15+ Indian cities
- Build comprehensive client base of 200+ brands
- Launch SaaS platform and AI-driven tools
- Scale PNN and PetCon to national level
Regional Expansion - Southeast Asia
- Launch operations in Singapore, Malaysia, Thailand
- Partner with local pet brands and distributors
- Adapt services to regional market dynamics
- Establish regional supply chain networks
Global Market Opportunity
Investment Highlights
Exceptional Investment Opportunity in High-Growth Market
Pre-seed stage with strong founding team and market-ready business model
Market Fundamentals
- Exclusive focus on ₹8,400 Cr Indian pet sector
- Growing 20-25% CAGR to reach ₹25,000 Cr by 2032
- 42M+ pet population expanding 22% annually
- Underserved consulting market worth ₹750 Cr
First-Mover Advantage
- Asset-light consultancy with 65-80% gross margins
- First-mover ecosystem model bundling media, commerce & services
- Only specialized pet industry ecosystem builder in India
- Comprehensive 360° service portfolio
Strong Foundation
- Proven founding team with 45+ combined years experience
- Business model developed, team assembled
- Clear path to ₹70 L revenue in Year 1 post-funding
- Clear 3-year plan to reach ₹7 Cr revenue with 28% EBITDA
Scalability & Returns
- 5.7:1 LTV:CAC ratio with strong unit economics
- Multiple revenue streams reducing investment risk
- Regional expansion opportunities across Asia
- Strategic exit opportunities with global players
Investment Summary
Market Readiness & Pipeline
Current Business Status (Pre-Seed)
Key Milestones Achieved
January 2024
Puppy Atlas founded - Business model developed
March 2024
Team assembled, service offerings defined
June 2024
PNN Media concept developed, market research completed
October 2024
Pipeline identified, seeking initial funding to launch operations
Immediate Roadmap (Post-Funding)
Let's Transform India's Pet Industry Together
Ready to partner with India's first specialized pet industry ecosystem builder
Next Steps
Initial Discussion
Schedule a detailed presentation and Q&A session
Due Diligence
Review business plan, market research, and team credentials
Partnership Structure
Finalize investment terms and governance framework
Launch Operations
Begin operations with your strategic support and guidance
Contact Information
Ankur Jain (Founder & CEO)
Pooja Kumari (Director & COO)
Nitinn Divekar (Co-Founder)
Thank You
We look forward to building India's pet industry ecosystem together
Ready to discuss? Let's schedule a call.